At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.
To be a successful entrepreneur, you don’t just need to know how to run a business. You need to know how to run your life when the boundary between work and personal time has essentially been erased. But while there are countless books on setting up a company, there hasn’t ever been a primer on navigating the unique emotional and personal demands of entrepreneurship. That’s what All In is all about: how to thrive in the entrepreneurial lifestyle—and how to avoid its pitfalls.
Every one of us will feel stuck at some point in our lives. One day, you recognize that you have followed a path—personal or professional—that suddenly seems closed off or unfulfilling. Whether it’s a relationship that doesn’t connect in the way it used to or a job that started out being exciting but now feels unrewarding, suddenly you look up from your life and realize there is something else you want to do or to be. You’re ready for a reinvention.