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Let’s Help Them Shine

Posted in: Life|March 7, 2012

“Breakfast is the most important meal of the day.” You’ve heard that before, haven’t you? We all have. Because it really is. Breakfast is the fuel that gets us going. It gives us the energy we need for the day, it helps us concentrate, and it boosts our creativity and problem-solving. That sounds pretty important to me. (I need all the boost I can get!)

But if it’s important for me, it’s so much more important for children. They’re still growing, developing, learning. This is the most crucial time of their lives, because what they do today will help them become who they are in the future.

The problem is 1 in 10 Canadian children are at risk of going to school hungry every day.

The Breakfast Clubs of Canada is changing that. They’re helping feed breakfasts to children in need across the country right now. How many breakfasts? 18 million across Canada every year. Because every kid deserves an equal chance to shine at school. And at life.

Just last week, I had a chance to go to one of their events at Highfield Junior School in Etobicoke where they fed over 100 students. 100 kids, all getting a breakfast they might not normally get. And the look on these children’s faces at simply getting a healthy meal — they just… lit up. I can’t express how it made me feel. Beyond humbled.

  • See ET Canada coverage of the event at Highfield Junior School

As a mother and a grandmother, it’s hard for me to think of anything more important than making sure children all across the country have access to healthy breakfasts to start the day. So I’m doing what I can to help. And you can too.

You can support the Breakfast Clubs of Canada a number of ways:

  • As part of their Help Them Shine Campaign, you can go to Walmart and purchase a $1 bookmark. You can also buy select food products from Danone, Folgers, Kellogg’s, Laughing Cow, and Uncle Ben’s in Walmarts across Canada and they’ll donate a portion of these sales during the Help Them Shine Campaign.
  • You can also text BREAKFAST to 45678 to donate $5.
  • And you can go to breakfastclubscanada.org and donate online.

$1 feeds one child one breakfast. $5 is a whole week.

We can do this.

For more information, please visit:

http://facebook.com/BreakfastClubsCanadaFanClub

http://breakfastclubscanada.org/

http://twitter.com/BreakfastCanada

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